What Those Colored Circles On Food Packaging Really Mean

As we learn more about the food we consume, maybe you’ve noticed that the labels and packaging of the food you purchase are getting more attention from you. I still don’t comprehend a lot of the subtleties when it comes to food packing, even if I do understand some of the basics. Until recently, I never really paid attention to the mysterious multicolored circles that often run down the bottom of food packaging.

With roots in: Packaging Connections

According to Taste of Home, the multicolored circles on the packaging serve a purpose unrelated to the contents. The phrase “printer’s color blocks” is used to characterize these multicolored shapes, which may be squares or circular. Assisting the printing teams is their only responsibility; they are responsible for printing the package.
Professional printing engineer Meg Schiraldi explains that technicians use the colored circles to ensure that the ink is the right color and quality. They match the color to boxes made in other nations to make sure the brand is consistent. It’s as simple as that! Using such rings for printers, it is possible to ensure color matching and brand consistency in food packaging.